Guide to Marketing Your Pub Quiz

Once you have decided upon holding a pub quiz you'll need to ensure that all resources available are used in promoting the event. You need a serious marketing campaign to ensure everyone in the area knows about your fun event, otherwise you can just expect your regulars. This isn't such a bad thing if they spread the word but it could take quite a while before you see a packed pub. This guide will show you the different areas of advertizing which need to be used or at the very least considered. Remember we are trying to advertize as cheaply as possible

Internal Advertising. This is essential if you are to have a successful pub quiz. You must ensure that anyone who comes in will go away with the details of the quiz. You should advertize outside your pub as well as place posters inside. You may consider placing fliers on tables and you could arrange to share this advertizing space and cost with another local business.

Local Shops. Discuss placing an advert for your pub quiz in the window of local shops. Sometimes there may be a small charge but remember you are also able to place an advert for their business in your pub. If you help each other out you create a better local community spirit. Try to maximize marketing with as many shops as possible to get the most out of the local people who use these establishments.

Publicly Owned Property. You can start by asking Libraries if you could leave some business cards. You may also like to ask permission from the council to put posters on lamp posts or telegraph poles. Of course you must make sure that you attach these responsibly and without causing any damage. You don't want to end up in court.

Newspapers. It is generally expensive and ineffective to advertize your pub make your own quiz in a newspaper. You may however choose to go down this route. If you do then make sure that you know all of the details prior to publication, like the page and advert number. There is a time when this is a good way of advertizing such as for large chains but for the local pub there are much better ways.

Of the various ways you can advertize your pub quiz nights you should at the very least do the first two listed above. I'll briefly go through what you should include on your advert. You need to include the pub name, the day, start and finish times of the event and how regularly it will be held. Don't forget the entrance costs and highlight if it's per quiz team or per person as well as what they could win. These adverts need to be noticeable, easy to read and very direct.

Post Source: EzineArticles