Sometimes advertising and other media promotions are not enough to create the desired effect of a brand on the consumer. Marketing companies have to therefore resort to other innovative ways of staying ahead of the competition. This is exactly what Pepsi has done with the launch of its latest online contest.
A unique idea
Pepsi's latest media gimmick has effectively killed two birds with one stone. It has launched a new advertising campaign guaranteed to keep the viewer's attention for a while. However this new ad campaign is much more. It is also the new online contest from Pepsi. The combination of the two is what has probably made this new commercial so popular. What starts out as an engaging film ends up being the beginning of a series of online games. The film has most users so hooked on to it that by the end of it most of them will participate in the contest.
A game simple enough for anyone to play
The latest Pepsi quiz is a very simple one. All one has to do is answer a few riddles and a brain teaser at the end of every level. The first 35000 people to get all answers right stand to win Rs. 50/- worth of talk time. In addition to this they also get a chance to participate in the final contest for the grand prize of Rs. 50 Lac. Other prizes for this contest include free song downloads etc.
Other quizzes and contests
The latest Pepsi quiz maybe one of a kind but it is not a new concept for a food or beverage company to launch contests and make your own quiz to get the consumers interested in their products. Some companies launch contests that require you to buy a product while others launch contests that merely promote the brand. Whichever kind of contest it is, it achieves the end result - to get the consumer interested in the brand enough for him or her to try it.
Soft drink campaigns are a favourite
The Indian soft drinks market is a highly competitive one. It is because of this that brands are constantly devising new ways and means to keep their sales figures up and ahead of the competition. This is the reason that you will find that almost every soft drink in the market has had a contest associated with it at one point or another.
Article Source: http://EzineArticles.com/4510245
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